None of us like to get had, and there are plenty of people in the world who will trick you to make your job difficult. But not every expert that comes along is trying to fool you. Sometimes they just honestly can’t help you. But how are you supposed to know between those who can help you and those who cannot? It’s not always easy, but here are a few questions that should be able to help you choose the right expert for you.
What Would You Do If There Were Problems?
Social media problems occur all of the time, especially when there’s a certain campaign being launched. For example, Progressive was shot down for having insurance issues. Instead of responding to each message individually that was targeted at them on Twitter, they simply sent the same message to every single person and got tons of flak for it. Your social media expert can’t do the same thing, else they’ll risk major damage to your reputation on and offline.
How Much Do You Want to Get Paid?
Some companies hire strictly on what people are asking monetarily, but you shouldn’t. Still, knowing what someone is going to cost you is exceedingly important. You need to know how often you have to pay them, how long their contract is, and how often they’re going to invoice you. Asking about late payments and discounts for referred business can also be beneficial.
Do You Have a Portfolio?
Most professionals, regardless of their niche, will have a portfolio to show employers. This is because they want to show you their best work, and that’s also what you want to see. Look for prominent social media profiles and successful campaigns while you’re looking through what they have to offer.
