We all want to be proud of our websites. We want everything to be perfect, and we want to like it, too. However, we aren’t the most important person viewing our own websites – our customers are. So ultimately, if our customers don’t like it, then our websites are absolutely useless. The whole point of a website is to build trust with potential customers so they purchase your services and products and become loyal customers and friends. If your website isn’t accomplishing that, it may be time to look at it from your customer’s point of view by considering the following questions.
Is this Company Trustworthy? Are you Part of Any Well-Known Organizations?
The most well-known organization you should be a part of is likely The BBB. The Better Business Bureau actually has a logo you can add to your website once you’ve been verified as a legitimate company. It is the beginning of looking like a trustworthy website. Likewise, you should consider ensuring that you are part of VeriLink or Trusted Google Stores if you plan on doing e-commerce work as well.
Do Others Seek You Out? Do You Share Your Expertise Anywhere?
As part of your “about us” section, you should have a press page where you talk about all of the places you’ve been featured and the people who have come to you for business. This is also a great place to share the places that you’ve been and the places you’re going. Maybe you’ve been to several conventions to speak. Maybe you teach classes and share your expertise with other people. This is all good information to feature on your press page.
