Trust. It’s one of the essentials of running a business. You have to build it, cultivate it, and constantly find new ways to gain it from potential customers. It’s a consistent battle that usually takes many years to really win, but fortunately you can start today. As a small business owner, you have the opportunity to personally meet each and every one of your clients and give them a good impression – and that good impression starts at your website. Read on to find out some excellent questions you need to ask about your website to ensure it’s targeted at the customer.
Are There Service Reviews I Can Check Out? What is Everyone Else Saying?
It’s completely normal for a potential customer to feel comforted by other reviews of your products and services. They want to make a good decision before they commit to yet another bill they have to pay. Depending on the person, this could take as few as one review or as many as twenty. Even when they aren’t good reviews, a customer will make their own decision based on all the reviews, not just one or two.
How Can I Stay in Touch? I Don’t Want to Buy Yet, but Will Later?
Many customers will be surfing around for future services when they find your company. They may not be ready to buy, and though they like what you have to offer, they just aren’t ready yet. So how do you make it easy for them to follow what you’re doing and just buy later? Make sure you enable the ability to subscribe to your newsletter, and double-check to make sure your blog is being updated as well. Both of these communication methods will remind the potential customer that you exist while simultaneously engaging them on their terms.
